Welcome Friends of Gabby!
I’m happy to have you here.

At the heart of it, you have a vision. You’ve got something important to share, but the possibilities can be overwhelming.

Books are an incredible opportunity to educate, inspire and activate–to better people’s lives—to bring hope. They’re also a great opportunity to build your business and expand your reach.

Creating a stellar book proposal is a crucial first step. It’s the foundation, the framework, the bones. Whether it’s a traditional publishing deal you dream of—or a self-publishing or hybrid model, the book proposal process will take you deeper into the clarity of your mission, determine who you want to reach, and how you will integrate your book into your work and business long-term.

Just like having a great therapist or business coach, having an experienced collaborator and book coach on your side during this process ensures that your book proposal & promotional platform is well-thought out, competitive and marketable.

That’s why I do what I do! I provide industry-proven advice and insight that will save you time, and help you develop your idea to its fullest capabilities.

Richelle Fredson sitting on stairs with arms crossed smiling

Hi, I’m Richelle!

I’m a mom to an energetic toddler, a wife to a multiple-sport obsessed husband, a non-fiction book enthusiast, amateur chef, professional optimist and the funniest person I know ?. I’m at my best when I’m being of service. My favorite accessory is my thinking cap (next to my Adidas SuperStars). I’m ready to launch your dream into reality.

At the root of it, I know what publishers look for in authors, non-fiction books and platforms—I sat on the other side of the table for over 15 years as the Director of Publicity & Book Marketing for Hay House. I was part of that very decision-making process. Those years of experience give me a truly unique lens through which to coach you.

This creative and strategic work is an unveiling. It’s a deep journey inward—and it needs to be nurtured by a trusted hand.

Take the next step in your book journey and download my exclusive gift for you!

Attract the RIGHT Publisher With These 6 Must-Haves

“I had the pleasure of working with Richelle for a number of years and she rocks! She’s a forward-thinking media and marketing maven who will support your vision and get you the results you need. From her hustle to her heart, I would highly recommend working with Richelle.”

—Gabrielle Bernstein, #1 New York Times Bestselling Author of The Universe Has Your Back

“Working with Richelle on my book proposal was a total game-changer. She helped me to feel so much more confident and informed about how the book selling process works, and gave me specific recommendations on what I should include in the proposal to really make it shine. In my meetings with publishers, many of them commented on how impressed they were with the exact parts of my proposal that Richelle suggested I include, and I ended up getting 6-figure offers for my book from multiple publishers! My dream of being an author is becoming a reality, and I can’t imagine going through this process without Richelle.”

-Jenny Sansouci, Publisher of HealthyCrush.com, blogger and author of the upcoming book The Rebel’s Apothecary

Richelle’s years of experience allowed her to very quickly identify shifts and additions to my content, that I never would have thought of myself–which made it so much more impactful. If you are looking for a secret weapon for creating a book proposal that will WOW publishers-look no further- Richelle is it! I am so grateful!

—Terri Cole, psychotherapist, relationship expert and founder of Terri Cole’s Real Love Revolution™ & Terri Cole’s Boundary Bootcamp™.

With over 15 years of publishing experience, I have insider knowledge that you need. I’ve reviewed countless proposals and know EXACTLY what a publisher is looking for when acquiring and promoting books. I want you to shine as an author and expert–and I know how to get you there.

Together, we’ll calm your greatest fears when it comes to getting published–because I know this process can be both exciting–and terrifying! I’ll give you the action steps you need to begin your journey right away.

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Services:

Book Proposal Coaching + Editing

In my book (pun intended), collaboration is key. We’ll get together each week on Zoom to dive into your ideas and craft the work together. You are fully supported so that you can do what YOU do best—and not worry about technicalities, structure, needs, etc. Great books need to be nurtured—let me help you bring your teachings to life! I’ll assure that your concept and proposal are marketable and exactly what agents and publishers are looking for.

Platform Coaching

Creating thriving platform channels can be a lot to understand—and who wants to spend 30 hours a week on social media? NOT ME!

But, the fact remains that your business currency—is your platform. We’re talking email lists, Facebook, Instagram, Podcasts, Blogs and more.  The main concern I hear often is that people feel social media isn’t for them. They don’t like the vanity, the vulnerability, or the challenge they perceive it brings to the authenticity of their work. Rest assured, I teach platform growth that is rooted in service. I’ll teach you how to highlight your gifts for lasting impact.

Book Launch Strategy

Hooray! Your book is underway! Either you’re close to turning in that first draft of your manuscript to your publisher or you’re close to hitting the “go!” button on self-publishing or hybrid. You’re taking a loooooong exhale because, whew! That was a lot. Birthing a book baby isn’t easy!

Just when you think it’s time to head off to the Bahamas for a reprieve, you realize—Oh! I’ve got to figure out how to launch this thing! There are a lot of book launch models out there. It’s easy to look around and try and replicate somebody else’s launch. But with over 15 years of experience in this space, I can tell you that book launches are NOT one-size-fits-all.

There are a lot of factors that come into play and it’s my goal to create an effective strategy that works. Our goal is to sell as many books as possible while also enticing buyers early and keeping them engaged for the long-term. A perfectly choreographed launch will also build your platform and bring new business your way. Because, as we know, books themselves are tools to grow your bigger business.

“Richelle is a joy to work with and her instincts are always spot-on. She is an awesome woman to know and her integrity inspires me in an industry where we often see a disconnect between actions and words ”

—Gregg Braden, Five-time New York Times bestselling author of The Divine Matrix and Resilience from the Heart

“No words can really sum up or give proper justice to my experience working with Richelle. She’s like your long-lost, genius sister giving expert advice with love, wit and grace. There’s no fluff—you’re getting all substance—from an industry insider and influencer. I love how her mind works so quickly to come up with fresh, clever, catchy (but not gimmicky or salesy) material for your book, website, and online courses. Richelle GETS IT! She is a breath of fresh air to work with, and has given my business and me so much clarity and focus (As well as SPUNK!). P.S. Working with Richelle doesn’t feel like work at all—it feels like creating a fun passion project with your best friend. Thanks, Richelle!”

—Kate Eckman, Columbia certified Executive Leadership Coach and author of The Full Spirit Workout

Don’t let your dream of being an author go unfulfilled.

SCHEDULE a consult