If there’s one thing that sends a shiver down most aspiring authors spine–it’s the word platform–and more specifically, social media.

You know you need it, but there’s a ton of reasons why you may hesitate from taking action.

For my clients, I’ve found that the mindset around platform building and social media is a major obstacle. If I can get my clients to understand that showing up is an act of service–and it’s about the person they can help as much as it is about them–I consider that a success.

But mindset is only one piece. How do we build a social media following that feels GOOD and authentic?

This week on Bound + Determined I’m chatting with Emily Lyman, CEO and Founder of Branch & Bramble, a digital marketing agency focused on helping authors and lifestyle brands craft new messaging and positioning rooted in values-based marketing that attracts life-long audiences.