Pivoting Our Launches in a Time of Uncertainty
Our world is upside down. We’re navigating social distancing, doing our best to stay healthy, home-schooling, combating worry and uncertainty as to when life will be normal again. And as tough as it is to have to think about work…
The Book Marketing Trend That’s Everything We Need Right Now
When I started marketing books about 20 years ago, the landscape looked a lot different. At that time, media alone was enough to propel a book to the New York Times Bestsellers list. Get a few great shows—you were golden!…
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