When I first begin working with aspiring authors, I often hear about who has inspired their books—from other writers to teachers to family.

I find the same to be true when starting a business. We all get inspiration on how we want to serve and show up—but, sometimes, we compare our beginner’s journey with someone who’s been doing it for a decade or more.

You may *think* you need all the bells and whistles to “look legit” or “prove your value.” And that’s probably because nobody is giving you a real strategy.

This week on Bound + Determined, I’m chatting with an expert who will demystify what we REALLY need in the first few years of an online business, as well as strategic ways to build a platform– whether you’re looking to get more clients or sell a book.

Michelle Martello is an award-winning designer, digital strategist, and founder of Minima Designs. With over two decades of e-learning and interactive design experience, she’s been around since the start of the digital education revolution. She’s worked with a wide variety of diverse clients including MTV, the National Park Service and Marie Forleo. She’s created hundreds of sites, launched dozens of digital products and mentored thousands of students.

These days, Michelle works with entrepreneurs who want to share and sell their knowledge to the world. She helps you to build an online business that loves you back.

We’re going into all the details on this episode, including:

• The first community-building steps to take in your business
• The pros and cons of Substack
• Common missteps of early entrepreneurs
• Where to begin when setting up your first program
• Why clarity wins over clever, every time.

If you’re a coach, consultant, course creator, or service provider, you don’t want to miss this incredible crash course!