How to promote your book

Close your eyes for a second (well, after you’re done reading this) and imagine seeing yourself on Good Morning America, in the pages of Forbes or Self magazine, being interviewed on your favorite podcast (is it mine???), featured on or Huffington Post.  Can you see it? Does it feel far away? Are you stressed that you don’t have the resource to hire a big PR agency to make your media dreams come true?

How to market your book


My guest on this week’s episode of Bound + Determined is Sabina Hitchen, founder of the online publicity school + community membership, Press for Success. All of her work is rooted in educating and empowering people to get publicity and build buzz strategically and confidently (and pssst–her members have been featured in all those outlets listed above!) In fact, it’s the most successful and DIY media program I’ve seen.

And I can say that confidently because I, myself, did PR for authors for 15+ years–getting them featured on Oprah’s Super Soul Sunday, Today show, GMA, Dr. Oz, New York Times and more!


Here’s what we discuss in this episode:

  • The importance of PR in all the phases of your book journey
  • The biggest misconception + fear people have about PR
  • Tackling vulnerability to put ourselves out there
  • How to find your hook
  • Tips + tricks to landing media

You don’t want to miss this episode–it’s highly informational and I have no doubt that if you listen and apply the lessons from our conversation, you too can get media attention for your book, brand and business.


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