Strategic Marketing for Your Book + Brand

You’ve been doing ALL THE THINGS. I see you. You’ve had your head down, building your coaching practice, maybe running a clinic and seeing patients. You’ve been a professional, climbing the corporate ladder.  Maybe your book isn’t even tied to your “day job”, but you have a passion for something you want to share with the to create your brand message

And here you are with a vision–a strong desire to write a book, create impact, change lives–and someone like me comes along and asks you about your digital footprint. Your platform. (I know, I’M SORRY!)

But if you’ve been following along here for awhile, you know the importance of the P word. And it goes beyond just content. Last week we covered borrowing audiences, and this week, we’re talking book launches.

Marketing your book, on your platform and beyond, is vital. Being strategic and playing to your strengths is key.  This week on Bound + Determined, I talk with Jonathan Jacobs, founding partner of Digital Natives Group.


Here’s what we discuss in this episode:

  • The impact of your digital footprint on your book deal
  • First considerations when building your platform
  • Disarming the fear around visibility
  • Creating your own authentic messaging
  • When + how to think about your book launch strategy
  • The biggest misstep to avoid in your book launch


A founding partner of Digital Natives Group, an award-winning marketing agency, Jonathan Jacobs has built a seven-figure social media practice from the ground up. As the senior architect of Natives’ digital campaigns, Jonathan has helped launch social media platforms for global sports brands, projects for Fortune 500 companies, and, of relevance to today’s discussion, nearly one hundred book launches, many of them bestsellers. Together Jonathan and Richelle share the essentials of how to market your book and your brand.



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