How to market your book

I know the look….and I know it well. Sheer and utter panic, overwhelm, pre-emptive defeat. It’s the look I get in response to conversations around launching and marketing your book.

And I get it! You’ve spent so much time writing the dang thing–growing it from a single word on a page– you’re already sick of yourself, and NOW, you have to promote it.

Don’t worry–I’ve got you!book launch strategy

In this week’s episode of Bound + Determined, I’m coming to you solo to talk about the 3 distinct phases of book launch strategy. Feel tempted to skip this episode because you aren’t even close to finishing your book?


All of this strategy should be in your book proposal too.  Thinking about hybrid publishing or self-publishing? You need this too. It’s never too early to be thinking about your book marketing.


Here’s what we discuss in this episode:

  • The 3 phases of launch
  • What to include in your proposal
  • How to market…no matter your platform size
  • Activating your existing followers
  • What to include on your book landing page
  • You book launch communication strategy


It’s never too early to start thinking about how you’re going to market your book.  You’ll need some clarity around it both in your book proposal and when you explore the publishing process. In this episode Richelle shares the essential three distinct phases of marketing and promoting your book. It doesn’t matter how big or small your platform is, something can be done in each of these three phases regardless of platform size.  This episode will help any author figure out their ideal marketing strategy.



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