I’m sure you’ve heard the phrase “dress for the job you want”…(which in my opinion is quite flawed) or perhaps, “act as if”. The idea of preparing in order to call the right opportunities in can be said many ways. But the truth in all of it? Do the groundwork now.

The same goes for media and books–in fact, the right time to be focusing on media is before your book comes out–and even better, before you even pitch it.

In this week’s episode of Bound + Determined I’m chatting with Paula Rizzo, best-selling author and Emmy-award winning television producer for nearly 20 years. She has produced health, wellness, and lifestyle segments with a range of top experts, including JJ Virgin, Jillian Michaels, and Deepak Chopra.

She’s also the author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed, which has been translated into 12 languages and has been featured on many media outlets including Business Insider, Entrepreneur, Brides and’s list of “Self Help Books That Actually Help.” 

Her latest book Listful Living: A List-making Journey to a Less Stressed You was released in 2019


In this action-packed episode, we discuss:

  • Secrets of a long-time TV producer
  • How authors can get the attention of media
  • How to be your own producer 
  • How the media landscape has changed (and become better for authors)
  • Why you should be focusing on media BEFORE you have a book
  • The power of niche media
  • The most common mistake authors make in media

Landing top media isn’t as complicated as you may think. Paula and I reveal all the secrets you need to know to get your book and business the visibility it deserves.Paula Rizzo works with experts, authors, and entrepreneurs on how to position themselves for the media.


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