Why is the publishing industry so hard to crack?

You've wanted to write a book for years and you're ready to take action to make this dream a reality!
But…
What are you supposed to do first?
How do you actually get a book published?
How do you come up with a GREAT book idea?
There's a lot of conflicting advice about the steps you need to take to land the book deal of your dreams. And there's a lot of misleading information about what the publishing industry is looking for in books and authors they want to put on shelves.
Let’s be honest — it can be confusing and frustrating if you don’t know where to start or who to listen to, but I can help!
Hi! I’m Richelle Fredson.
From public relations & digital marketing launches, to acquisitions & book proposals — I've done it all.
I’ve been a leader in the publishing industry for 20 years, having spent 15 years at Hay House Publishing. I’ve coached authors to significant deals, including Chrissy King, Farnoosh Torabi, Jen Winston, Jannese Torres, Vanessa & Xander Marin and more.
These days I put all the hats I've worn to work for you — aspiring authors who want to make an impact by anchoring your story and amplifying your expertise so you can change lives and leave a legacy in print.
In short, I guide change-makers from book concept to proposal to publishing deals and beyond.

Financial expert, TV Host & Contributor, host of the So Money podcast & author of the upcoming book A Healthy State of Panic
Farnoosh Torabi
I was initially drawn to Richelle for her breadth of experience and expertise—and no surprises there when we began working together. BUT! What I wasn’t expecting was this process to be so FUN!
Working with Richelle was like working with an instant friend, a confidante, an advocate and literary ninja all in one. I looked forward to every single one of our calls and was sad when they ended (but also totally fired up because she had given me the precise, next steps until our next meeting.)
Richelle’s advice and feedback is spot on. She knows the publishing world inside out and from all angles. Working with her, I felt like I had the ultimate advantage: someone who gave me all the secrets to the literary world and how to shape my proposal in way that would generate lots of interest—but also still remain true to my mission as a writer.
Richelle helped me sprint to the finish line of my book proposal. What felt like an impossible project in the beginning became a manageable, step-by-step process where I felt supported the entire way. In a few months, Richelle coached me to a multi six-figure book deal with one of the largest publishers in the world.


#1 New York Times Bestselling Author of The Universe Has Your Back
Gabby Bernstein
I had the pleasure of working with Richelle for a number of years and she rocks!


Psychotherapist + relationship expert, author of Boundary Boss
Terri Cole
If you are looking for a secret weapon for creating a book proposal that will WOW publishers, look no further—Richelle is it! I am so grateful!
© Copyright 2023 Richelle Fredson