Posts by Ella LaChance

Our world is upside down. We’re navigating social distancing, doing our best to stay healthy, home-schooling, combating worry and uncertainty as to when life will be normal again. And as tough as it is to have to think about work in this time, I know so many people are having to re-evaluate business plans. I’ve…

When I started marketing books about 20 years ago, the landscape looked a lot different. At that time, media alone was enough to propel a book to the New York Times Bestsellers list. Get a few great shows—you were golden! Today, marketing a book is a whole different ballgame. The truth is that book deals…

Everything carries energy—we know this. I often speak about energy on a spiritual level, which admittedly makes my husband look at me sideways—but I believe in the transfer of energy (via contact, exchanging money, partnership, etc) and I also believe that we show up to everything we do with a specific energy. This was reflected…

I bet you’re confused. I don’t blame you. A grilled cheese necklace? Is there such a thing and why am I writing about it?! It’s a thing. A few years back, I was browsing Etsy for some earrings for a friend’s birthday when in my feed, appeared a necklace with the charm of a grilled…

“Where do I start?”   I actually love this question when people ask—because my first answer is “right where you are”.  I want you to stop putting so much pressure on yourself. Now is as good a time as any!

There’s a lot that goes into deciding what to write a book about. There’s the focus, the take-aways or tips, the tone, our story, etc. In fact, many people come to me with a book idea that is actually 5 separate book ideas! If you have several ideas and aren’t quite sure where to start—or,…

When people think about promoting and selling their products and services—many wince in resistance. I come across this quite a bit when I work with clients to create their marketing strategy for book and product launches.  The thing is—“selling’ has evolved. Many people are triggered thinking that selling means a hard-sell—an aggressive pushing. Well friends,…